Activists upset with Facebook
Grass-roots activists organizing boycotts against large corporations like Target stores and BP now find themselves directing some of their ire at another corporate monolith: Facebook.
“Facebook Pages enable public figures, organizations, businesses, and brands to share information, interact with interested people, and maintain an engaging presence on Facebook,” said a Facebook spokesman, who asked not to be named. “They're … optimized for official entities’ needs to communicate, distribute content, engage people and capture new audiences. To protect people from spam and other unwanted content, we restrict Pages that represent ideas or positions — rather than discrete entities — from publishing stories to people's News Feeds.”
The written guidance published on the Facebook site is somewhat vague about who can sponsor a page. The official policy says pages “may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including nonprofit organizations, political campaigns, bands, and celebrities).”
A Facebook official confirmed that they don’t check who’s behind a page until it reaches a certain size, which he declined to specify. One social media consultant said that practice causes confusion.