Brewery Says New Pope Loves Its Beer
Stuttgarter Hofbreau
By First Coast News StaffVATICAN CITY, ROME -- A German brewery is enjoying new success following a label change, and a "thumbs-up" from a high-profile fan of its beer, German native Pope Benedict XVI.The Stuttgart brewery "Stuttgarter Hofbreau" had been struggling to sell its wheat beer until a label-change turned business around.
Stuttgarter Hofbreau
By First Coast News StaffVATICAN CITY, ROME -- A German brewery is enjoying new success following a label change, and a "thumbs-up" from a high-profile fan of its beer, German native Pope Benedict XVI.The Stuttgart brewery "Stuttgarter Hofbreau" had been struggling to sell its wheat beer until a label-change turned business around.
Then, Pope Benedict XVI, formerly Cardinal Joseph Ratzinger, reportedly gave his approval to the new brand name.The brewery sent a beer truck to Rome this past weekend to deliver 700 liters, or 185 U.S. gallons of beer to Pope Benedict XVI.
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