What Facebook Really Wants
Nicholas Thompson, The New Yorker
Nicholas Thompson writes: "The more our online lives take place on Facebook, the more we depend on the choices of the people who run the company - what they think about privacy, how they think we should be able to organize our friends, what they tell advertisers (and governments) about what we do and what we buy. We'll rely on whom they choose as partners to give us news and music. Real issues are at stake, in other words - not just the size of photos and whether you can poke."